“What good is an iPhone that can’t make calls and doesn’t fit in your pocket?” That’s what I (and many others in the tech enthusiast community) said upon the announcement of the original iPad back in the far off antebellum past of 2010. The whole idea of an ARM-based tablet running a smartphone OS seemed absurd. Tablets were specialty tools for students and professionals who needed the ability to take notes and annotate presentations on the go in a way that a traditional laptop wouldn’t easily allow. And here comes Apple, trying to suggest they should be mass-media consumption devices. “Harumph,” we said.
How does that old saying go? “Time makes fools of us all.” The iPad was a runaway success that spawned a legion of competitors, and tablets have all but replaced small sub-notebooks and netbooks. Now they even threaten to overtake traditional laptop sales in the coming quarters, though as per usual the market Apple found the ideal time to capitalize upon seems to have run away from them. Once thought to be the new crown jewel in Apple’s mobile empire, the iPad has seen its market share toppled by Google’s Android, while the realities of competing without carrier subsidies have never allowed it to be the cash cow the iPhone has become for Apple. Some speculated after the launch of the iPad Mini in 2012 that Apple might refocus on the more popular sub-8” tablet market and leave the traditional flagship 9.7” iPad to rot. This doom and gloom quickly proved misplaced, however, when the iPad Air launched in 2013. The largest iPad shed substantial weight and girth, slimming down to be lighter than many competing 8” tablets. Then, late last year, it was refreshed again with the predictably-named iPad Air 2. This device was not just thinner and lighter still than its immediate predecessor, it also picked up some new tricks. Externally, the iPad Air 2 picks up a higher-resolution camera sensor and TouchID-enabled home button, but as always it’s what’s on the inside that counts. While the original iPad Air shared the same 1 GB of RAM and A7 system-on-a-chip (SoC) as the iPad Mini and iPhone 5s it debuted alongside, the iPad Air 2 features a specially-designed A8X that brings two things to the table never seen in a previous iOS device, even the new iPhone 6 Plus: a second gigabyte of RAM, and a third processor core. Combined with a monstrously powerful GPU co-designed with Imagination Technologies and a desktop-class 128-bit memory bus, Apple is competing on specs like never before. The message is clear: Apple is through playing second-fiddle in a market they exploded. The king wants his crown back.
I’m trying out something new with this device: a ‘brief’ video review. This one has some limitations related to my setup and being my first go at such a task, but it’s definitely a process I want to work on improving and refining for future devices (and possibly even some editorial content). You may notice that content is coming at a faster clip these days, and I fully intend that to be something that continues, with a full review every couple of months and (ideally) one to two shorter news or editorial articles a week. Anyway, the first official Blag-o-nets video review should be embedded here, barring any WordPress-related disasters: