Nobody Ever Got Fired For Buying Apple

The MacBook is the new ThinkPad.


There was a time when “laptop” and “ThinkPad” were practically synonymous. Whenever you saw business people or students pull out a computer in a meeting or classroom, it was almost certainly going to be a thick, black chunk of plastic emblazoned with the colorful IBM logo and a trademark red nubbin nestled in the keyboard. Today, though, when you think of a laptop, you probably think of something different. You probably think of a thin, aluminum-clad machine with a chiclet-style keyboard and a glowing Apple on the back. The MacBook is the new ThinkPad, having invaded corporate conference rooms and college classrooms across the nation (not to mention your local Starbucks). There’s a good reason for this: Apple makes damn fine notebooks, while IBM no longer makes them at all. It’s interesting, though, to ponder on how we got to a place where the once-scrappy underdog of computing became the industry default. Continue reading “Nobody Ever Got Fired For Buying Apple”

Some Quick Thoughts on a Silly MacBook

An expensive, slow, highly compromised, likely very buggy piece of the future.

My initial reaction to Apple’s recently announced MacBook was, like many in the tech enthusiast community, one of visceral rejection. The idea of a machine that scarified performance, keyboard quality, and any expandability whatsoever in the pursuit of being absurdly thin seems at first blush like a fool’s errand. And in many ways, it is – there’s simply no denying that this new MacBook is a severely compromised device. But it isn’t alone among first-generation Apple products in that regard. So having had a few weeks for the news to stew, I thought I would go back and take another look at this latest fruity endeavor. Continue reading “Some Quick Thoughts on a Silly MacBook”