There was a time when “laptop” and “ThinkPad” were practically synonymous. Whenever you saw business people or students pull out a computer in a meeting or classroom, it was almost certainly going to be a thick, black chunk of plastic emblazoned with the colorful IBM logo and a trademark red nubbin nestled in the keyboard. Today, though, when you think of a laptop, you probably think of something different. You probably think of a thin, aluminum-clad machine with a chiclet-style keyboard and a glowing Apple on the back. The MacBook is the new ThinkPad, having invaded corporate conference rooms and college classrooms across the nation (not to mention your local Starbucks). There’s a good reason for this: Apple makes damn fine notebooks, while IBM no longer makes them at all. It’s interesting, though, to ponder on how we got to a place where the once-scrappy underdog of computing became the industry default. Continue reading “Nobody Ever Got Fired For Buying Apple”
The MacBook is the new ThinkPad.